FramesDirect.com Releases New Version of FrameFinder Virtual Try-on

Patented software for trying on frames online now includes sunglasses.

Houston, TX (PRWEB) October 11, 2007 -- The owners of FramesDirect.com, the online leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of the newest version of their FrameFinder Virtual Try-On System.

The patented system uses a complex Biometric algorithm to allow site visitors the ability to upload a face photo and try on eyeglasses and sunglasses from the convenience of a personal computer in a matter of minutes. Customers are able to scale and size their photo for proper proportions in regards to the eyewear they are trying on.

Although the ability to try on several thousand eyeglasses frames has been available in FrameFinder, premium sunglasses including Oakley, Maui Jim and Ray Ban, are now available to try on virtually as well. More hand-chosen premium sunglasses collections will be added in the future.

The new version of FrameFinder also includes a new, updated look and feel and both male and female models for the demo of the software. Users can search for eyewear by shape, material or designer.

"This is a huge step forward in bringing fashion designer sunglasses and eyewear right into the consumers home on their PC," said Dr. Dhavid Cooper, CEO of FramesDirect.com. "No long trips to the mall or sunglass store to see what looks good on you. We're changing the entire paradigm of sunglass shopping by bringing fashion eyewear to the consumer 24 hours a day."

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.

About FramesDirect.com:
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes http://www.framesdirect.com , http://www.binocularsdirect.com and http://www.gogglesdirect.com . FramesDirect.com can be reached at 1-800-248-9427.

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Pittsburgh Based Associates in Ophthalmology Announces New Treatments for Patients Suffering from Macular Degeneration

Associates in Ophthalmology (AIO), an eye research institute that has been working with Pennsylvania eye doctors to promote eye health for over 100 years, is very proud to announce new treatments for patients suffering from macular degeneration. Through their Pittsburgh eye care facility and center for surgery, they have found that a new drug called Lucentis may help some macular degeneration patients maintain or improve their vision.

Pittsburgh, PA (PRWEB) October 30, 2007 -- Associates in Ophthalmology (AIO), an eye research institute that has been working with Pennsylvania eye doctors to promote eye health for over 100 years, is very proud to announce new treatments for patients suffering from macular degeneration. Through their Pittsburgh eye care facility and center for surgery, they have found that a new drug called Lucentis may help some macular degeneration patients maintain or improve their vision.

Age-related macular degeneration, or AMD, is an eye condition that begins when the central portion of the retina, called the macula, begins to deteriorate. It is the leading cause of vision loss and blindness in Americans 65 and older and in 2004 it was estimated that 1.75 million Americans suffer from AMD with that number expected to grow to 3 million by 2020.

There are two forms of AMD and each damages vision in a particular way. These two forms are:

• Dry Macular Degeneration - In dry AMD, a yellowish material begins to form beneath the retina which gradually blurs vision by breaking down the light sensitive cells in the macula. Dry AMD is responsible for approximately 90% of the cases of AMD but only 10% of AMD-related blindness.
• Wet Macular Degeneration - In wet AMD, abnormal blood vessels grow beneath the retina and then bleed which causes central vision to be distorted or destroyed. Although wet AMD only occurs in 10% of AMD cases, it is responsible for 90% of AMD-related blindness.

MEDIA CONTACT:
Marilyn K. Amick
Associates in Ophthalmology, Ltd.
412-653-7489 x1032
www.aioeyesurgeons.com

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